About Me
About Me
Martina Dogancic
born ZupanicMy path, my story, and where I'm headed next.
I have fifteen-plus years across retail, hospitality, entrepreneurship, and consulting. Along the way, I created a world-first food innovation called Glow in the Dark Food, founded my own restaurant, and became a MasterChef finalist — all while building a career around turning ideas into something real. But the achievement that means the most to me is raising my wonderful daughter, now 15, as a full-time single mum — by myself and without support. After a workplace injury changed what my body can do, I'm rebuilding a career around everything I know instead. This page exists so you can meet the whole picture at once.

A clearer starting point
I am not starting over — I am finding a more sustainable way to use what I already know.
I am rebuilding my career after a workplace injury made heavy physical work unsustainable. I bring 15+ years of experience in food, hospitality, operations, leadership, entrepreneurship, and customer-facing work. Since my injury, I have been developing practical digital projects, researching community-education ideas, and building my skills in UX, AI-assisted app creation, content, and service design. I am looking for guidance in identifying a sustainable career direction where I can combine practical knowledge, creativity, communication, and digital learning.
What I bring
Leadership, operations, food knowledge, research, creativity, communication, and digital experimentation.
What I am exploring
Community education, food education, research, UX, digital content, programme coordination, and training.
What I need help identifying
The most realistic and sustainable career path, suitable roles, training priorities, and possible funding or support.
Where It Began
I grew up in Croatia and trained as a sanitary technician straight out of secondary school. My first job was with a pest control and sanitation company — inspecting restaurants, hotels, and food facilities for HACCP compliance. I wasn't hired to lead anything, but within a year and a half I was effectively running the operation: negotiating contracts across the country, submitting proposals to municipalities, and spending up to seven months a year on the road — all before I turned twenty.
That pace eventually pushed me toward something steadier. I joined VIPnet (Vodafone Croatia) and worked my way from call-center agent to dedicated account manager for two major corporate clients. The job was stable, but it was there — when the company invited employees to submit ideas for redesigning seven meeting rooms — that I found my first real creative outlet. I entered the competition and won. As my prize, I could choose from several courses that counted as formal specializations and could be added to my employment record. I chose web design, and that was where I started following technology more closely. My winning idea traced the history of mobile telephony from Alexander Graham Bell to the smartphone, and it was the first time I felt what I call "the magic of creativity." I never forgot that feeling.
Finding My Palate
While I was working at VIPnet, I received an offer to take over and lead a real estate agency. I accepted it and spent about a year bringing order to a fully paper-based, disorganized operation. I became pregnant during that time and took maternity leave. After returning, I joined QUADRO-Intronic, the Croatian distributor, as a Key Account Sales Assistant. It was after that chapter that I followed a friend's suggestion and applied to MasterChef Croatia. I placed 9th — and realized, almost by accident, how much I actually knew about food. What followed was a genuine second career: intensive training in international cuisine and molecular gastronomy, and an original invention called Glow in the Dark Food. It drew serious media attention, but as a single mother with a young daughter, I chose not to chase it around the world.
Instead, I built Chevaprolls — my own restaurant, reinventing traditional Balkan ćevapi as a baked, hand-held street food. Within six months it was one of the ten most-visited new restaurants in Croatia. Then the street outside was dug up for three months of sewer work, and no amount of cost-cutting or delivery pivoting could save it. I call it my first real professional failure, and the one that taught me the most.
Turning Restaurants Around
After Chevaprolls closed, I chose to put my daughter first for a while. Later, an old contact who'd seen my work offered me a job as a Restaurant Manager within Adria Grupa's gastro sector. I was assigned to lead a restaurant next to one of Croatia's largest hospitals, with 11 employees and two months of complete autonomy to prove myself. I fixed broken equipment, rebuilt a fractured kitchen team, overhauled an embarrassing hotel catering contract, and grew foot traffic 40% in three months, entirely on my own.
That result got me promoted to Coordinator over all ten of the group's restaurants — serving clients like Coca-Cola, Croatian Radio Television, and the Croatian National Bank — and I repeated the same turnaround in every single one. It's not a one-off skill. It's a playbook.
Adapting Through Crisis
After leaving Adria Grupa, about three months before COVID, I received an offer to work as a consultant for Vladimir Budija, a business owner with several companies — and one of my professional references on this page. One of his companies was a restaurant that was still finding its feet, and I helped him shape its concept. I accepted the consulting role because it gave me something I valued deeply: more time with my daughter.
While working from home for Vladimir, I was also building experience through several roles and freelance projects in parallel. I worked as an online exam proctor for MonitorEDU, an American company, supervising candidates in English — work that strengthened my spoken English and verbal communication. I also took on freelance projects in branding, websites, UX, SEO, lead generation, and marketing, including Backstore, Kruhologija, and Hortus Kreativa. These were not separate chapters one after another; I managed them alongside my consulting work, from home, while keeping the flexibility I needed as a mother.
The company I worked through was TENA BE. About a month after I started, the COVID-19 pandemic arrived. When lockdowns hit, I converted the restaurant concept to delivery-only within a week — new menus, new supplier terms, onboarded to Glovo and Deliveroo. His other company, Backstore, was an automated procurement and stock-management platform; working alongside it gave me hands-on exposure to software and business automation. I spent the quieter months of the pandemic teaching myself Photoshop and web design, eventually building a full company website from scratch. When Croatia's restaurant industry collapsed post-pandemic — seven of the ten restaurants I'd run closed for good — there simply wasn't a food-industry career left to return to.
A New Country
With no food-industry career left to return to in Croatia, I carried out detailed market research. I concluded that I needed to move to a more economically stable country where my experience could still have a future. Ireland became the logical choice: a mentality that felt familiar to me as a Croatian, high standards, strong support for single mothers, and a strong, established food industry. It was a considered decision — a way to build a more stable future for my daughter and me.
Before leaving, I built myself a safety net: an intensive McDonald's manager training program, so I'd always have a fallback. A recruiter then found me exactly what I asked for — a Deli Manager role in Fermoy, Co. Cork, with a two-bedroom apartment a minute from work and a school nearby for my daughter. I reached out to Fermoy's Croatian community before I'd even arrived, and it made all the difference settling in.
Where Things Stand Now
On February 11, 2022, just over a year into the Fermoy job, I covered a colleague's shift alone — six hours of solo food prep before backup arrived — and sustained a hernia lifting boxes. What followed was a long, difficult road: a year's wait for surgery, complications from surgical mesh that required a second operation, and ultimately a diagnosis of permanent nerve damage. I'm currently awaiting a pain specialist's assessment to understand how much of this is reversible.
After the injury took me away from physical work, I also started educating myself in app creation using Adaptive.ai and creating video tutorials. This was not work — while on sick leave, I could not work. It was education and a chance to explore something new, and I learned a great deal about building apps, AI-supported workflows, digital products, and explaining new tools clearly.
Alongside that, I developed my upcycled art practice. I don't paint — I create something new from old frames, books, and other objects I find in charity shops, giving overlooked materials a second life through nature-inspired compositions.
During the long period I was unable to return to physical work, and with my doctor's clear message that heavy kitchen work is unlikely to ever be safe for me again, I've made a decision: to stop relying on my body and start relying on everything else I've built — fifteen years of operations experience, real culinary expertise, digital skills, and a genuine talent for teaching people the "why" behind what they're doing. That's the direction the rest of this page is about.






















































































